Rasika ApteDallas–Fort Worth, TX
A closer look at each project — what it was, my role, and the outcome. Dive into any case study for the full process.
Internal tools and customer-facing flows for home lending
I design internal tools for home lending at JPMorgan Chase, including agentic features. Featured here is Lender Ladder, an AI practice tool where Home Lending Advisors and other frontline sales team members practice calls with AI simulated customers.
Unifying customer research insights
Dropbox's insights lived across spreadsheets and separate tools. As the sole designer, I researched the need, mapped the core flows and designed a new internal tool for adding and finding customer insights — giving leaders a clear view of whether to build in-house, buy a third-party tool or extend what was already in use.
Features, internationalization and member research
As a contract designer at Change.org, I worked with several product pods to design new features — an app-install prompt, multi-channel communication and language internationalization — and partnered with the lead user researcher on personas and a shared research repository. Product teams could quickly cycle through building new features and testing new concepts.
Responsive redesign for business travel management
Routespring helps businesses manage travel and travelers. As the sole designer, I took the basic app to the next level for growth: researching admin pain points, reimagining the information architecture and flows, and creating a new design system from the existing marketing design. The redesign helped the company win new clients and retain current ones.
Responsive redesign to help independent workers get insured
Stride makes health insurance easier for independent workers — rideshare drivers, Etsy sellers, anyone without coverage through an employer. As lead designer on the marketplace team, I redesigned the application within strict government requirements, adding a results page that shows eligibility and next steps at a glance, refined over two rounds of testing.