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Product Designer at Tradecraft | San Francisco Aug 2017– Present

End-to-end product design: Conducting user research to understand challenges and gain insights, developing task flows to analyze and improve processes, ideating with lo-fi sketch wireframes, testing lo-fi and mid-fi prototypes for validation, delivering hi-fi iterations to engineering teams, collaboration with clients:

    • Billion Acts: redesigned a responsive landing page and multi-user onboarding system to increase number of people posting acts of peace to the platform-product tested with improvement by 80%
    • Greenlight: designed a multi-user onboarding system for a new enterprise hr/payroll product which seamlessly functions with external client products; prototypes led to client acquisition
    • Fawn: redesigned a newsfeed and purchase flow to improve retention and purchases for iOS mobile app

Freelance Designer at Rasika Apte Design and Fine Arts | San Francisco Jul 2010 – Present

  • Created visual assets across print and digital platforms including, branding, logos, greeting/invitation cards
  • Commissioned and sold paintings

Donor Experience Design (Individual Giving) at California College of the Arts | San Francisco Nov 2015–July 2017

  • Designed layout and artwork for email solicitation campaigns with A/B testing, resulting in increased donor participation; reiterated on designs based on feedback and analytics
  • Developed new UX flows for fundraising web pages in collaboration with marketing team and data analysis from Google Analytics
  • Managed operations and implemented annual giving campaigns to surpass fundraising goals
  • Initiated procedures for new systems and trained staff

Fundraiser Experience Design (Development Operations) at  Room to Read | San Francisco Mar 2015–Oct 2015

  • Redesigned UX of the fundraising tool in Salesforce that provides analytics to streamline fund allocations for infrastructure projects
  • Developed strategies and implemented techniques for gathering user feedback like a/b testing, observation, interviews and surveys
  • Trained international team of fundraisers on new systems and procedures

Design Associate at Minted.com | San Francisco Nov 2014– Feb 2015

  • Proofed, designed, and customized visual assets for wedding invitation suite items and holiday cards

Design and Marketing Consultant | San Francisco 2008–2013

  • CDDC Dance school: designed marketing/fundraising materials as needed, developed marketing and fundraising strategy, and increased student enrollment and audience attendance
  • Mosaic Mercantile: Redesign of product labels to increased in store sales for wholesale clients, including Michaels art store to comply with standards
  • India West Newspaper: layout design for print & managed launch of new website to increase viewership

Education

The University of Texas at Austin (BS in Communication, Advertising & BA in Studio Art)

Software Skills

Sketch, Abstract, Figma, InVision, Marvel, Creative Suite, Salesforce, Zeplin, Basic HTML & CSS


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