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Product Designer at Stride Health | San Francisco/Remote (contract) | Jun 2018–Present

  • Reviewing existing user experience and redesigning UX for Marketplace health insurance application
  • Collaborating with Engineers, Member Experience team, and Product Managers in sprints
  • Conducting user tests, analyzing insights and implementing updates

Product Designer at Market Smart | Remote (contract) | Jun 2018–Sept 2018

  • Designed and prototyped new application areas to improve UX of filters and automated cultivation email
  • Analyzed qualitative data from testing and developed final deliverables for Engineering team

Product Designer at Tradecraft | San Francisco Aug 2017– May 2017

End-to-end product design: Conducting user research to understand challenges and gain insights, developing task flows to analyze and improve processes, ideating with lo-fi sketch wireframes, testing lo-fi and mid-fi prototypes for validation, delivering hi-fi iterations to engineering teams, collaboration with clients:

    • Billion Acts: redesigned a responsive landing page and multi-user onboarding system to increase number of people posting acts of peace to the platform-product tested with improvement by 80%
    • Greenlight: designed a multi-user onboarding system for a new enterprise hr/payroll product which seamlessly functions with external client products; prototypes led to client acquisition
    • Fawn: redesigned a newsfeed and purchase flow to improve retention and purchases for iOS mobile app

Donor Experience Design in Individual Giving at California College of the Arts | San Francisco Nov 2015–Jul 2017

  • Designed layout and artwork for email solicitation campaigns with A/B testing, resulting in increased donor participation; reiterated on designs based on feedback and analytics
  • Developed new UX flows for fundraising web pages in collaboration with marketing team and data analysis from Google Analytics
  • Managed operations and implemented annual giving campaigns to surpass fundraising goals
  • Initiated procedures for new systems and trained staff

Fundraiser Experience Design in Development Operations at Room to Read | San Francisco Mar 2015–Oct 2015

  • Redesigned UX of the fundraising tool in Salesforce that provides analytics to streamline fund allocations for infrastructure projects
  • Developed strategies and implemented techniques for gathering user feedback like a/b testing, observation, interviews and surveys
  • Trained international team of fundraisers on new systems and procedures

Freelance Designer at Rasika Apte Design and Fine Arts | San Francisco Jul 2010–2015

  • Created visual assets across print and digital platforms including, branding, logos, greeting/invitation cards
  • Commissioned and sold paintings

Design Associate at Minted.com | San Francisco Nov 2014–Feb 2015

  • Proofed, designed, and customized visual assets for wedding invitation suite items and holiday cards

Design and Marketing Consultant | San Francisco 2008–2013

  • CDDC Dance school: designed marketing/fundraising materials as needed, developed marketing and fundraising strategy, and increased student enrollment and audience attendance
  • Mosaic Mercantile: Redesign of product labels to increased in store sales for wholesale clients, including Michaels art store to comply with standards
  • India West Newspaper: layout design for print & managed launch of new website to increase viewership

Education

The University of Texas at Austin (BS in Communication, Advertising & BA in Studio Art)

Software Skills

Sketch, Abstract, Figma, InVision, Jira, Trello, Marvel, Adobe Creative Suite, Salesforce, Zeplin, Basic HTML & CSS


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