Billion Acts.org
Creating world peace through thoughtful action in your community, school, organization or business.
Problem
Not enough people posting acts of peace to website in order to reach goal.
My Role
Project Co-lead. I also worked on various end to end aspects of the redesign, including, UX research, user testing, and Onboarding team member- sketching, lofi and midfi wire-framing.
Design Summary: Develop a responsive experience for Billion Acts website to increase acts, while working together with campaign manager and engineers.
Process Overview
- UX Research, Testing, & Synthesis
- Competitive analysis
- Empathizing with user
- Ideation
- lofi wireframe iterations
- working with a client and engineer team
- midfi wireframe iterations & testing prototype
- hifi- still in progress
Leadership - worked in two week design sprints; managed delegation of tasks and coordination with client; assigned sub-teams for each section of the proposed scope (Landing page, Onboarding, and Act submission)
Research & Synthesis
I conducted tests with new users and interviewed ---> Pain points:
- Value Proposition unclear for both Individual participants and Network partners on landing page
- Instructions to understand how to act submit confusing for both users
- Onboarding flow confusing for network partner vs. individual
- Act submission too long
Competitive Analysis- assigned teams to research another organization doing similar work --> draw from positive sections of competitors
Empathize - developed user stories for individuals and network partners to get a deeper understanding of how and why the user would use the product.
Ideation
- User Flows - this was a challenge as the site was built to be used for individuals, so adding a flow for network partners was not a direct path.
- Card sorting - get a deeper understanding of what the site architecture should be, especially what the menu bar should contain
- Sketch wireframes
Low Fi wireframes
Onboarding Team
- Create a clear flow for both individual and network partner
- Guide user - provide direction and transparency with popup modals, hints, steppers, and emails
- Show value prop & instructions to network partners in order to onboard
- Shorten both individual and network partner form.
Mid-fi Prototype &
Testing
- Round 1
- Validation Testing
- Round 2
Prototype - Still in Progress
Future
Another team will be working to improve and organize the profile and collection pages.